Gold is bought and sold in various purity levels and colors. Most people are familiar with the 3 main colors of gold; yellow, white and rose, however were you aware that there is a green gold as well? When talking about different gold colors, one must understand that the gold color is actually made as a result of a mixture of metals with the gold. This alloy is what gives the gold a different appearance depending on what metals are mixed with it.
Yellow gold is the purest color and is typically a mixture of gold, silver, copper and zinc. It is the most common and requires the least maintenance of all of the gold colors.
White gold is a mixture of gold and platinum, or it can be a mixture of gold, palladium, nickel and zinc. It is more durable and scratch resistant than yellow gold and also far cheaper than pure platinum. White gold is also considered the most popular of all the gold colors.
Rose gold is an alloy comprised of gold, copper and silver. It’s more affordable than yellow or white gold because of the copper content and is also more durable.
Green gold is the least common and is a combination of gold, silver and sometimes copper. You do not see it used in jewelry as much as the other 3 types of gold.*
Not only do you need to pay attention to the gold color but also the gold purity of what you are trying to sell. Gold purity is measured in Karats and broken down into 24 parts. Meaning, a 24 Karat gold ring is considered pure gold, while a 14 Karat gold ring is considered 14 parts gold and 10 parts some other metal. Finding pure 24 Karat gold is typically not very common because pure gold is very soft and malleable, making it not a very good choice for jewelry in its pure form. Most jewelry falls within the 14k to 18k range as it tends to be the most ideal composition.
When selling your gold you may want to call gold buyers in your local area and see if they have a preference to a specific gold color. Since white gold tends to be the most popular, jewelers will most likely have an easier time selling it, meaning they may be willing to pay a little more for it than a typical yellow or rose gold piece.
The purity level is also going to determine your gold’s value with the higher Karat designations being worth more than the lower Karats. If you have a gold type that is considered less common, such as green gold, it would be a good idea to see if the buyer has a market for that unique piece. It may fetch a higher price due to its rarity, or a lower price due to market demand.
Regardless, if you are working with a reputable gold buyer, you should be able to have an up-front and candid conversation with them about the gold you are trying to sell and its relative worth to the market as it stands today. Make sure you check out your buyer first before doing business with them.